Real estate: drones and 360 video sell

In a real estate market where each ad competes for buyers' attention in a few seconds, image makes all the difference. The drone and the 360° camera have become essential tools for showcasing a property, triggering visits and speeding up transactions. Immersive virtual tours, spectacular aerial photos, polished presentation videos: this is how these technologies are transforming the way of selling and renting real estate.

The drone to enhance exteriors

A compact drone captures the property and its surroundings from an angle impossible to achieve otherwise. Overview of the land, the garden, the swimming pool, the neighborhood, proximity to transport and shops: everything becomes visual and immediately meaningful for the potential buyer.

According to several industry reports, ads enriched with aerial photos and videos generate significantly more visit requests than traditional ads. The drone does not replace the physical visit: it triggers it by arousing desire from the first glance.

The 360° camera for immersive virtual tours

Placed in the center of each room, a 360° camera creates a virtual tour that buyers explore remotely, at their own pace, at any time. The benefit is twofold: we considerably reduce unnecessary visits, those where the property ultimately does not correspond to expectations, and we speed up the decision-making process.

For prestigious properties, the 360° tour has become a standard. International or geographically distant buyers can “visit” the property without traveling, and only come in person when they are already convinced.

Best practices for images that sell

Having the equipment is not enough: the staging is as important as the technology. A few simple principles maximize the impact of your visuals.

• Take care of the light: film during the golden hours outdoors and open all the curtains indoors.
• Tidy and depersonalize: an uncluttered space helps the buyer to project themselves.
• Vary the flight heights: alternate wide shots and descents towards the entrance to tell a story.
• Stabilize transitions: slow, fluid movements look professional.
• Comply with regulations: always check local rules before flying a drone in a populated area.

What equipment for what need?

The right equipment depends on the type of property and the objective of the ad.

• House with exteriors: a compact drone for aerial views of the land and the neighborhood.
• Apartment: a 360° camera for a virtual tour room by room.
• Prestigious good: the drone + 360° combination for a complete, high-end presentation.
• Seasonal rental: aerial images highlighting the location and the environment.

A quick return on investment

Real estate ads enriched with video attract a much higher volume of requests than ads without dynamic visual content. Compared to the value of a sale concluded more quickly, even if only in a week, the cost of renting a drone and a 360° camera remains insignificant. It is a marketing investment that is repaid from the first transaction.

Renting also avoids tying up a budget in equipment that evolves quickly, while guaranteeing recent and maintained equipment for each property to be presented.

Rent your real estate package from Fox Rider

At Fox Rider, we offer drones and 360° cameras for rental, checked before each shipment, delivered quickly anywhere in France and covered by breakage and theft insurance. You collect ready-to-use material to create your visuals, then you send it back: simple, flexible and without heavy investment.

Rent your real estate pack (drone + 360°) from Fox Rider and give your ads the impact they deserve.